As 2013 draws to a close, it is time to think about customer acquisition strategies for 2014.. what old school methods still work for you? Which shiny new ones are showing promise?
Here's a few tactics that many have found success with in the past, but which methods will work best in 2014? Feel free to add your suggestions and predictions!
Word of Mouth
Very old school but always one of the best.. Needless to say, the internet has opened up many new channels to spread the good word.
Cold Calling
Another old school method that everyone loves to hate.. does it work for you?
Email Marketing
"The money is in the list" as they say.. once a lead is on your mailing list you can keep reaching out long after that person has left your site.. just don't ever spam them! Do you have a list? Do you use it??
SEO (Search Engine Optimization)
Implement Local SEO if your target customer is in a specific region. An optimized site is also one that is good for visitors - fast load times, easy navigation etc.
Content Marketing
Producing great content, which can be in the form of articles, videos, podcasts, infographics etc. can produce massive results when done right.
PPC/CPC/CPM Ads (Pay Per Click/Cost Per Click/Cost Per Mille)
Advertise on Google AdWords and other networks - the "easy" way to get traffic? Throwing money at Google is good for them but does it work for you?
Facebook Ads
These are increasingly popular as social networks tend to know everything about their members so you can really zoom in on your target market to maximize conversions.
Affiliate Marketing
Do you have an affiliate program? Imagine an army of affiliates spending their time and money promoting your products & services!
Retargeting
A great way to reach prospects that previously visited your site and maximize the results of all your other marketing efforts.
Do you have any client acquisition methods to add to the list? Any tactics you've tried and found to be not worth it? What are your predictions for 2014?
Share your insights and experiences with the community!
Here's a few tactics that many have found success with in the past, but which methods will work best in 2014? Feel free to add your suggestions and predictions!
Word of Mouth
Very old school but always one of the best.. Needless to say, the internet has opened up many new channels to spread the good word.
Cold Calling
Another old school method that everyone loves to hate.. does it work for you?
Email Marketing
"The money is in the list" as they say.. once a lead is on your mailing list you can keep reaching out long after that person has left your site.. just don't ever spam them! Do you have a list? Do you use it??
SEO (Search Engine Optimization)
Implement Local SEO if your target customer is in a specific region. An optimized site is also one that is good for visitors - fast load times, easy navigation etc.
Content Marketing
Producing great content, which can be in the form of articles, videos, podcasts, infographics etc. can produce massive results when done right.
PPC/CPC/CPM Ads (Pay Per Click/Cost Per Click/Cost Per Mille)
Advertise on Google AdWords and other networks - the "easy" way to get traffic? Throwing money at Google is good for them but does it work for you?
Facebook Ads
These are increasingly popular as social networks tend to know everything about their members so you can really zoom in on your target market to maximize conversions.
Affiliate Marketing
Do you have an affiliate program? Imagine an army of affiliates spending their time and money promoting your products & services!
Retargeting
A great way to reach prospects that previously visited your site and maximize the results of all your other marketing efforts.
Do you have any client acquisition methods to add to the list? Any tactics you've tried and found to be not worth it? What are your predictions for 2014?
Share your insights and experiences with the community!
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